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Freedom’s new direction will champion Australasian design

04 Nov 2020

Retailer Freedom is poised to launch a new range of furniture and homewares that will put Australasian design at its fore.

“Freedom’s success has always been built on design, quality and how Australasians live,” says Debbie Ridling, Freedom New Zealand’s managing director. “Now we’re updating the brand with a fresher, bolder and more youthful approach. We want to inspire Kiwis with a contemporary, stylish, affordable range that suits our homes, proving that beautiful surroundings don’t have to be expensive.”

Freedom’s new dining range, which will be manufactured locally, includes this piece in Tasmanian oak.

At the helm of this new creative direction is Kate Hopwood. “I’m so thrilled to be designing for such an iconic brand,” she says. “For years Freedom has been renowned for its unique design aesthetic. Our transformation is about going back to our roots; to designing and curating beautiful, great quality, affordable products for Australasians’ relaxed and contemporary way of life.”

Available from early November, the range coincides with an exciting re-brand for Freedom, from a new logo to a new-look catalogue and, later, a brand-new website.

images supplied by Freedom