Article Photo

This little blue butterfly could save a life

05 May 2022

Did you know 595,000 New Zealanders and 2.7 million Australians have asthma? That’s one in 10 people in Australia, and one in eight in New Zealand!  Resene are proud to be a Sensitive Choice partner to help people living with asthma.

Sensitive Choice® is an initiative of the National Asthma Council to help those with asthma and allergy sufferers make better lifestyle choices that may help them manage their condition more effectively.

Resene’s Environmental Choice Approved range of paints are low odour and low VOC or no added VOC (volatile organic compounds), which helps with improved interior air quality, and many are made with MouldDefender to inhibit mould.  Mould and high VOCs can be a trigger for many asthma or allergy sufferers. 

Look for the little blue butterfly symbol on Sensitive Choice-approved Resene products such as popular products Resene SpaceCote Flat Kitchen & Bathroom, Resene Lustacryl Kitchen & Bathroom and Resene Zylone Sheen Zero.

To receive the blue butterfly, products are reviewed through Sensitive Choice New Zealand's formal review process in conjunction with the National Asthma Council. If accepted, the butterfly symbol is awarded.


World Asthma Day was May 3, so it’s a good reminder to those with sensitivities to consider your exposure to allergens and triggers. You’ll find the Sensitive Choice logo on many products such as bedding, building products and cleaning agents.

For more information visit the Resene Sensitive Choice page.

Published: 05 May 2022