How to use Pantone’s Colour of the Year in your next project

13 Dec 2022

Bright and optimistic, Pantone’s 2023 Colour of the Year Viva Magenta 18-1750 vibrates with vim and vigour, signalling strength and bravery as we move into the future following the difficulties of the past few years.  

An unconventional colour for an unconventional time, this shade from the crimson family is fearless and cultivates a vibrant, expressive space when used in interiors. Motivating and assuring, the boldness of magenta tones inspire and invigorate while still connecting with the natural world.  

Embrace the audacity of magenta like Australian artist Justine McAllister in her installation for Melbourne’s Can’t Do Tomorrow festival, where she created a tonal mural in a dark room flooded with neon lighting. She painted with Resene Illusion for a modern transformation of an Ancient Roman celebration, using pink to make the scene of a Bacchanalian feast playful and fun.  

Justine McAllister’s 55-metre Bacchanalia mural in this storeroom-turned-bar screams rebellion and certainty. Featuring Resene Illusion and Resene Checkmate, it depicts humans, animals, and mythical creatures at a luxurious Roman gathering.  

Resene Illusion and Resene Checkmate make a sensational pair to create a fun, sensuous mood. 

Magenta is an attractive colour to use to create fun social spaces encouraging creativity and excitement.. Go full power by using magenta for a feature wall, or as an accent on furniture pieces. Style it with darker tones like midnight blue such as Resene Checkmate, or whispery whites like Resene Magnolia.  

You can bring Pantone’s chosen magenta tone into your home with Resene’s colour range including Resene Scrumptious, Resene Colour Me Pink, Resene Geronimo and Resene Pohutukawa.  

Published: 13 Dec 2022