Why we look to the colour red this August 

22 Aug 2024

Color Marketing Group (CMG) are back this August to bring us their expertise in colour forecasting with the latest hues, trends and styles and how we can work them into our homes. This month we take a look at the colour red and its inspiration from various places around the globe.   

August 2024: Passion, strength, unity, action and determination  

Red is taking centre stage globally, symbolising unity and action across various regions and categories. Identified in 2022 Color Marketing Group meetings for 2024, red hues like Asia Pacific's Equity symbolise female empowerment, North America's Decisive embodies activism, Europe's Tierra Caliente reflects confidence and Latin America's Be Aware represents the heartbeat of humanity.   

These powerful reds, seen in high-gloss and matte finishes, are energising home décor. Despite regional diversity, these reds share a common passion and are unstoppable as they take on the world.  

Here are two ideas using this colour trend in hues of Resene Smashing and Resene Pursuit that you can try in your home:  

Make a bold statement by colour clashing raspberry with rich crimson and bright red, in a striped design for added impact. The back wall is painted in Resene Half Gull Grey (left) and Resene Volcano (right), front wall (at left) in Resene Volcano (bottom), Resene Smashing (top) and Resene Paper Doll (stripes), floor in ReseneColorwood Mid Greywash, dining table in Resene Half Tuna, sideboard cabinet in Resene Smashing, pendant lamp in Resene Roadster, vase in Resene Paper Doll and stool top in Resene Volcano. Dining chair from Cintesi, Rachel Long handwoven tapestry from Public Record, tote bag from Father Rabbit. Project by Kate Alexander, image by Bryce Carleton.  

In this fun kids room, the back wall is painted in ReseneHalf Gin Fizz with stripes in the bright red of ResenePursuit. The floor is painted in Resene Half Gin Fizz. Bookshelf from Mocka, raincoat from Nature Baby, sneakers from Smith & Caughey’s, books, toiletry bag and backpack from Little Whimsy. Project by Amber Armitage, image by Wendy Fenwick.   

Try colours similar to this trend in Resene Havoc, Resene Poppy, Resene Red Hot and Resene Rock N Roll:  

For more advice on choosing colours for your home, visit your local Resene ColorShop or Ask a ReseneColour Expert online today.   

Published: 22 Aug 2024